https://campaignforwool.ca/news daily 0.75 2026-02-12 https://campaignforwool.ca/news/visiting-manos-del-uruguay monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/671682df-afc3-4e9a-baad-8348bd9aa94d/2.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo - Make it stand out Yarn heaven at the Manos del Uruguay HQ in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770840767904-3IIGP229CY217LJBWK80/1.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo Manos del Uruguay head office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844716185-0LKJDOS5N87HGZQUXJRQ/9.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770845041419-NACIA27ANVB6N4UVE8EJ/16.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770846443733-HCAAP0SXYZZQ828ZAZH8/6.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770840945677-US50DR5AQMFVTIOYHWY7/4.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770840952306-PNJKXS756WX4U0ECWC8H/5.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770840996772-I3IPKMNCZ3TYHPE4VTOT/14.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844630458-YWR9JRFUQ1YG8LS9AYVM/17.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770841952611-JJAIDR83OFD7NVNMYG7B/11.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844667183-ZB9HLLEKKRZIJ9C91B9A/7.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770841135786-FUYB3EV3PSOLMAH9KXY8/12.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770841149391-UYUE7OPZSSQAOMCOJPXS/13.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844905009-BRMZHCTKJU1Q3U1C8MNY/8.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844916808-8V60R6YAPGG8LAUOHROF/15.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1770844756204-015N6GN1K8756001LD0B/18.jpg Latest news - Field Trip: Visiting Manos del Uruguay Head Office in Montevideo I feel lucky to have had the opportunity to visit Manos del Uruguay in beautiful Montevideo. Muchísimas gracias to Cecilia, Valentina, and their colleagues for welcoming me and showing me around. I left incredibly inspired by our shared love for wool — and with my suitcase stuffed with the beautiful yarns I picked up at their store. Stay tuned for an opportunity to hear directly from Cecilia on our platform very soon! https://campaignforwool.ca/news/sleep-better-live-better-why-wool-is-a-smart-choice-for-canadian-families monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/7635229d-da3e-46c1-a45b-8e9afc86934b/boitumelo-3-2eBZH9fjk-unsplash.jpg Latest news - Sleep Better, Live Better: Why Wool Is a Smart Choice for Canadian Families - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/aa8fc4bf-9a81-4d19-84bd-f4cf2ac46efc/liz-vo-pl3sj3DigxM-unsplash.jpg Latest news - Sleep Better, Live Better: Why Wool Is a Smart Choice for Canadian Families I’ve dedicated my work to wool research and improving sleep health for busy families across Canada. When choosing materials, I work with suppliers who prioritise sustainable practices and favour natural, evidence‑driven fibres. Over years of designing sleep products and partnering with producers across the country, I’ve learned that a few smart textile choices—especially wool—can transform family sleep. The science in plain language Controlled studies have shown that wool helps people fall asleep faster and improves sleep architecture. For example, one study showed that when people slept in wool, they fell asleep in roughly 12 minutes on average, versus about 22 minutes in polyester and 27 minutes in cotton. Sleep-lab research has also reported that wool bedding (duvets and underlays), as well as wool pyjamas, can increase REM sleep by about 25% and support the skin’s natural cooling during deep sleep — changes that matter for memory, mood, and daytime energy. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/d53dc9e2-3936-491f-9958-36e414970e2f/daniel-o-dowd-4Dv34eYL4yA-unsplash.jpg Latest news - Sleep Better, Live Better: Why Wool Is a Smart Choice for Canadian Families - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://campaignforwool.ca/news/wool-month-2025-recap monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1766070022349-196KB1DQY29YCUOUKFMH/CFW-1-960x1200.jpeg Latest news - Wool Month 2025: Recap https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1766070175069-41TZCFPELSJI3N4XPIEL/CFW-8-960x1200.jpeg Latest news - Wool Month 2025: Recap https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/33563735-d4aa-447b-9e9f-62935ad95d40/IMG_1926.jpeg Latest news - Wool Month 2025: Recap - Point-of-Sale Kits Every Wool Month, we distribute free point-of-sale kits across Canada to support businesses that sell wool and wool products, as part of our ongoing advocacy for Canada’s entire wool value chain. This year, we sent 200 kits to 11 provinces and territories. 2025 Design: Check It’s Wool This Wool Month, and into the future, we encourage consumers and citizens to check labels—from sweaters to duvets—and CHOOSE WOOL for its superior qualities and eco-friendly lifecycle. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/4bab8c07-979f-438d-9942-6d374f4bddb3/Mike+%26+Leah+2.jpeg Latest news - Wool Month 2025: Recap - Make it stand out Generation Wool follows Mike Little, alongside his wife and business parter Leah Little, their sons John-Michael and Carl, and a dedicated team of long-time employees at Briggs & Little Woolen Mill. Together, they open the doors to the mill’s inner workings — from the rhythm of daily production to unforgettable milestones. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/24c6dcc0-4b07-48a4-8ef0-7b6e0a24590f/Brooke+field+2.jpeg Latest news - Wool Month 2025: Recap - Make it stand out Under the endless Prairie skies, Woolkeepers of Saskatchewan spotlights passionate farmers, entrepreneurs, artists, and young people who are transforming local wool into opportunities that celebrate Saskatchewan’s culture, heritage, and spirit of possibility. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/a83c1262-8391-451a-b4a5-ccaacca1c1d6/CampaignForWool_CGL_0614.jpeg Latest news - Wool Month 2025: Recap - Premiering at Government House We premiered Woolkeepers of Saskatchewan at Government House in Regina, in the presence of the Honourable Lieutenant Governor Bernadette McIntyre, the Executive Director of the Saskatchewan Sheep Development Board, Gordon Schroeder, as well as Hon. Daryl Harrison, Saskatchewan’s Minister of Agriculture, and film participants. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/ef26bb05-caa7-4fbd-b502-f233ab2c0752/IMG_4638.jpeg Latest news - Wool Month 2025: Recap - Celebrating with ça va de soi In early November, we gathered Quebec’s wool community to celebrate 10 years of the Campaign for Wool in the province, in partnership with ça va de soi — the Montreal-based premium knitwear house that has championed wool for over 30 years. A silent auction featuring beautiful creations donated by ça va de soi, Milo & Dexter, and textile artist Sandy Lamb helped us raise funds toward a shearing training program we plan to launch in 2026. https://campaignforwool.ca/news/2025-innovation-prize-winner monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1c214d7c-3f8c-4a1f-b899-3ecd72243e78/IMG_1875.jpeg Latest news - Introducing the 2025 Innovation Prize Winner! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/d82a7d31-881d-476f-855e-717d1b45faff/Untitled+design+%281%29.png Latest news - Introducing the 2025 Innovation Prize Winner! - Our 2025 Winner: Inswoolation by Ecowool Canada We are thrilled to announce that this year’s prize has been awarded to Inswoolation, an innovative wool-based food packaging solution developed by Ecowool, a strong wool fibre mill based in southern Ontario and founded by Jennifer Osborn. Inswoolation harnesses the remarkable natural properties of wool — including thermal insulation, moisture regulation, and breathability — to keep perishable foods fresh and stable during transport. Designed for small- and medium-sized food and farm businesses, Inswoolation’s boxes and pouches offer a circular, reusable and recyclable shipping alternative. Keeping goods frozen for up to 36 hours and cold for up to 72 hours, this solution helps reduce spoilage, food waste, and reliance on synthetic packaging. One of the most impactful elements of Inswoolation is its use of coarse, kempy, short, and coloured fibres — wool types that often don’t make grade in commercial markets. By giving this wool a new purpose, Inswoolation supports farmers, adds value to underutilized fibre, and strengthens regional wool systems here in Canada. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1765481032298-2I1JN9JBVY5UIO566FXW/IMG_1877.jpeg Latest news - Introducing the 2025 Innovation Prize Winner! - Gardening Felt by WoolGrown Company https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1765481032579-5BD9YBZKPZBYBU9XLWV4/SnowyOwl-ties.copy%281%29.jpeg Latest news - Introducing the 2025 Innovation Prize Winner! - Snowy Owl Burial Shroud by LaHave Weaving https://campaignforwool.ca/news/securing-wools-future-advancing-sustainability-metrics-in-a-regenerative-world monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/25b4d2a7-d6d1-4f3d-bda2-64b657e5d481/ambitious-studio-rick-barrett-x5hFSPUT8uU-unsplash.jpg Latest news - Securing Wool’s Future: Advancing Sustainability Metrics in a Regenerative World - Make it stand out Through sustainable sheep farming practices, we not only store carbon in the soil, but we can also enhance biodiversity, improve soil health, and regenerate farmland for future generations. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/5cff3e33-48b2-49a0-acda-c5e4aaf6eda4/thomas-bormans-PTQRXrkC4Pw-unsplash.jpg Latest news - Securing Wool’s Future: Advancing Sustainability Metrics in a Regenerative World - Make it stand out If LCAs evolved to include dynamic carbon accounting, system-level benefits, and a full lifecycle perspective, wool’s durability and biodegradability would propel it to levels that synthetics simply can’t replicate. https://campaignforwool.ca/news/wool-the-best-kept-secret-for-the-north-american-lifestyle monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/ca610749-2d18-4aea-a99b-cca681d0f4d1/lucas-favre-GzcI_rMNclY-unsplash.jpg Latest news - Wool: The Best Kept Secret for the North American Lifestyle - Why Wool Matters – Especially in Canada Wool possesses a unique combination of properties that make it an ideal choice for active Canadians. It has a natural ability to manage moisture and maintain a stable microclimate next to the skin. It is critical to consider that: whether you're sweating on a cross-country ski adventure or facing a sudden downpour on a hike, wool helps regulate your body temperature and keeps you comfortable through it all. IWTO research has shown that wool buffers thermal changes better than synthetics and cotton, reducing the dreaded post-exercise chill often experienced by athletes. This buffering is thanks to wool's capacity to maintain thermal comfort during the rest phase after activity by preventing you from getting too cold as the fabric dries. No more shivering on the chairlift or after a long run. https://campaignforwool.ca/news/canada-at-the-94th-iwto-congress-wool-innovation-on-the-global-stage monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/f07e8600-3efa-4c82-9cf7-6014a28e39fb/IWTO_Working+Groups+-+Mon+19th_IMG_9549.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage - Make it stand out Palais de la Bourse – Host venue of the Congress https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/402d01a9-aa17-4aa0-950f-ee087c04d889/IWTO_Thursday+AM+22nd_IMG_2537.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage - Make it stand out Members of the Canadian Delegation https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750098097471-2XZF2QZ30L5IS446KEVP/5ac884de-2690-4839-852e-34daf913621f.JPG Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage - IWTO Young Professionals (left to right): Madeleine Jones, Lidiya Beida, Lindsey Weber https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750098110756-NNKQSH7A567TPLOA0G00/Screenshot+2025-06-16+at+2.21.49%E2%80%AFPM.png Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage - Lille: A Historic Wool City https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096242494-ZJ028DBI8UYGFZW6F8MW/IWTO_+CFW++National+Wool+Initivives+-+Weds+21st+_IMG_1321.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Matthew Rowe, CEO, Canadian Wool Council https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096242799-U5XWJGJW4D7CL5PQDTHE/IWTO_+CFW++National+Wool+Initivives+-+Weds+21st+_IMG_1342.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Andy Caughey, Wool Impact New Zealand https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096244609-BZEJDOT1M1QC9P2VAH06/IWTO_+Sustainability+-+Weds+21st+IMG_1645.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Dr. Paul Swan, AWI https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096245973-VUCBMU2BT0I2EY3ZRJB3/IWTO_opening+ceremony_IMG_0047.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Congress venue, Palais de la Bourse https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096246717-0DIHZ4GLXMWMGBBFX1UL/IWTO_Wool+Interiors+-+Tues++20th_IMG_0394.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Clémence Hardelay, Director of Design Europe, Creative Matters https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096269262-FYRETFDQ2FK0GOVVOKTG/IWTO_Working+Groups+-+Mon+19th_IMG_9660.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Carol Sebert, Chair of the IWTO Interiors Working Group, Co-Founder of Creative Matters https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096287105-WYCZ4R20F29NKIYVR75V/IWTO_Working+Groups+-+Mon+19th_IMG_9448.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Left to right: Jane Underhill (JU Wool), Matthew Rowe (Canadian Wool Council), Carol Sebert (Creative Matters) https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096300474-A2FVIHPDJAJP5SHZ21UG/IWTO_Wool+Interiors+-+Tues++20th_IMG_0436.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Panel discussion during the Interiors session on the first day of the Congress https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750096319995-RRL75Q5N4QN6RZZTQ7XV/IWTO_Wool+Interiors+-+Tues++20th_IMG_0318.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage Carole Precious, Chassagne Farm https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1750097045684-T9YZ0BWTXEXEKQFTZ4X5/IWTO_opening+ceremony_IMG_0279.jpg Latest news - Canada at the 94th IWTO Congress: Wool Innovation on the Global Stage IWTO Young Professionals - 2025 Cohort https://campaignforwool.ca/news/meet-the-winners-of-the-first-ever-canadian-wool-innovation-prize monthly 0.5 2024-11-22 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/0eff0166-66d9-4328-8b5b-894094ff1be7/WINNERS.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305158351-VIJQMCDR47ISFIVNQ3VI/IMG_2497.jpeg Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305162763-LPIWU99ZRGFN0PS65R9O/IMG_1206.jpeg Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305189559-ZH6TYB2T2PWLM7M5IC9M/Screenshot+2024-11-22+at+2.50.17%E2%80%AFPM.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305159397-ZS3ZMW8MU4PLZXGQS6XS/IMG_4805.jpeg Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305209562-S9SDP41Y3FBU2FWU3EA1/Screenshot+2024-11-22+at+2.50.37%E2%80%AFPM.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305163452-QM9RRVMPFVMSERBDWLNH/IMG_5080.jpeg Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305446496-DGHOD4XZLZF0A0VUQXCT/Team+Photo+1x1_Without+Logo.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305457829-WNP5SM0AEVGVJQPDM5EX/Unity+Pad-08.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305438726-43LS0VOX8PHFNOF5VJ4B/Unity+Pad-12.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305437094-2KURN7WNP621CM7ZTNM7/Unity+Pad-09.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305424779-4EUXBQ4RCOUVMKJU1FD6/Unity+pad+4.jpg Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732305453396-YJRWR250OVGQ98VXF571/Unity+Pad-07.png Latest news - Meet the winners of the first-ever Canadian Wool Innovation Prize! https://campaignforwool.ca/news/celebrating-a-decade-of-wool-highlights-from-our-10th-anniversary-wool-month monthly 0.5 2024-11-22 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/78a7a83a-7a3a-4326-85ee-166d088beb38/Screenshot+2024-11-19+at+10.13.11%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1dc61d7f-8b12-40ec-81ab-340111fe81d6/Screenshot+2024-11-19+at+10.07.59%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month - New point-of-sale materials: Check It’s Wool! The message of this year’s Wool Month, celebrated every October, was “CHECK IT’S WOOL”. In the world overwhelmed by plastic pollution, including synthetic clothing, wool offers a natural, sustainable solution. Biodegradable and renewable, wool is more than just a fibre—it’s rooted in cultures and communities, with the power to bring people together. Yet today, wool makes up only 1% of global fibre production, losing ground to synthetics in the fast fashion era. This Wool Month, and into the future, we encourage consumers and citizens to check labels—from sweaters to duvets—and CHOOSE WOOL for its superior qualities and eco-friendly lifecycle. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029598940-DC3FLTCBBKFZDW8RB3S0/Screenshot+2024-11-19+at+10.16.34%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029595805-3RR6UC6GGJUHIEUJ87MV/Screenshot+2024-11-19+at+10.16.46%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029595916-GBANAIGN7U5AL2BRBXXS/Screenshot+2024-11-19+at+10.17.18%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029599306-WCNYE28YSUELPTKOYB5R/Screenshot+2024-11-19+at+10.17.01%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029841655-78GDT8STG8INTVY9ZDVK/Screenshot+2024-11-19+at+10.21.27%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732029828518-X2ZCTU345N1MU641E2G7/Screenshot+2024-11-19+at+10.21.11%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030010049-BP6BTP29Q3EQ4H8JLII9/Screenshot+2024-11-19+at+10.24.01%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030014598-4R2T1HB7FPS92WCL4VB6/Screenshot+2024-11-19+at+10.23.36%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030428543-EX19MHZ9UYXT7K1976S9/Screenshot+2024-11-19+at+10.28.26%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030422132-O4WN4Y7YIFDW4UGG721D/Screenshot+2024-11-19+at+10.27.28%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030424175-C1PP0SIMFHK48VMAG5AQ/Screenshot+2024-11-19+at+10.29.28%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030431251-UKZ2DWYFRHPPQ81UVSQK/Screenshot+2024-11-19+at+10.29.15%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030436946-PZ7IDQES902RFEGBC4U8/Screenshot+2024-11-19+at+10.30.57%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030425885-GJZ06B65VGFXWAKZE94G/Screenshot+2024-11-19+at+10.29.49%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030434429-5WI6GTS9QVUXAB2TM72M/Screenshot+2024-11-19+at+10.30.34%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1732030439472-A1ORKCS0109NVCIWLRV7/Screenshot+2024-11-19+at+10.30.44%E2%80%AFAM.png Latest news - Celebrating a decade of wool: highlights from our 10th anniversary Wool Month https://campaignforwool.ca/news/sacred-places monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/48d82fe6-90c9-4e89-96d6-b0a5414ef2ad/009.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824421469-DTFZALJNVAKPUXF3VUP1/008.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824412668-8C0XKH0MUAVQJTG96G9P/01.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824422646-6TPEBG691TICJH60YQ3A/IMG_9464.JPG Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824419354-YRMBVQBYCH010U031SCR/007.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824415764-AQ1R21U1AFYYGHUMV2D1/Standing+Rock.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718824429518-1NWZ6OC0MZU231EVZTQU/08.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/316b51cc-d583-48a4-b06c-358485a9d180/Screenshot+2024-06-19+at+2.51.31%E2%80%AFPM.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection - Ch’ich’iyúy: Two Sisters In the oral history of the Skwxwú7mesh (Squamish) people, two twin sisters from the Squamish nation married the warrior twins from the Stek’in village, once raiders of the Squamish Village, bringing about peace between the two nations. Their transformation into Ch’ich’iyúy (The Two Sisters Mountains) cemented their legacy of peace, guiding future generations. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/0665b51d-f544-464a-85d5-9bd2e79ce074/Screenshot+2024-06-19+at+2.55.32%E2%80%AFPM.png Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection - Slhxí7lsh: Standing Rock Embedded in the oral history of the Skwxwú7mesh (Squamish) people is the tale of a man who, upon learning of his wife’s recent childbirth, retreated to cleanse himself before presenting as a pure example for his newborn son. Moved by his dedication, the Xaays brothers transformed him into Slhxí7lsh (Standing Rock), ensuring that his wisdom would resonate with future generations. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/bd4506a5-4547-40ef-8cd0-d374b04fc4f7/Screenshot+2024-06-19+at+2.58.22%E2%80%AFPM.png Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection - Woven Connections Coast Salish weaving, a revered and noble Indigenous art form, draws inspiration from intricate patterns, like those found in the Woven Connections rug. Over centuries, the Salish People of the Pacific Northwest have crafted stunning blankets, robes, and tunics, imbued with vibrant colours and rich symbolism, using spun mountain goat wool, Salish wool dog fibre, and various other fibres. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718825713510-SCLC4UTNS691MB6BQ0KK/IMG_6869.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1718825712837-WKNFYIBZSHZWS2SMVRHN/IMG_6976.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/f55c26af-d2a4-4d47-9f62-1a75d46cad04/17192412_1449161385115922_3156806669946767074_o.jpg Latest news - Sacred Places: Introducing our latest 100% Canadian wool rug collection - Wool, Land, and Weaving Traditions For several years now, we’ve had the honour of working with Chepximiya Siyam’ Chief Janice George and her husband Skwetsimeltxw Willard ‘Buddy’ Joseph, esteemed artists and weavers of the Squamish Nation (British Columbia). The couple founded the L’henAwtxw Weaving House and are dedicated to training a new generation of weavers and promoting Coast Salish culture far and wide. Chief Janice and Buddy are profiled in our Coast Salish Weaving mini-documentary, a part of our Fabric of Canada series. “In addition to appreciating the design, I hope that this collection resonates with people through its connection to the land. My message is that all land is sacred, to all of us”, explains Chief George. https://campaignforwool.ca/news/field-trip-visiting-the-nikke-textile-innami-mill-in-japan monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1717178068558-RYSJ3IW1LTHA6B8NMHTU/F287B33D-F600-4960-8BBE-B60857D3F039.JPG Latest news - Field trip: Visiting the NIKKE Textile Innami mill in Japan https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1717177147450-XJ1T4OF28PYWOS47MAX5/398FFDB5-7B15-47B2-94D8-2E4EE282DABA.JPG Latest news - Field trip: Visiting the NIKKE Textile Innami mill in Japan https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1717177150166-GUAMLSBCDPWFIK0FW3QY/747BCED3-DD21-4B9A-B341-0FE97BA1A651.JPG Latest news - Field trip: Visiting the NIKKE Textile Innami mill in Japan https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1717177279015-N66YZY2N1FLLC6YKVUIQ/04A14BF0-B339-4695-BDE1-B93427A80E09.JPG 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1716489058894-BUJLUH7FOZPBF8V4THGL/NICK3279.jpg Latest news - Canada Welcomes the Global Wool Industry</span> https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1716489059141-45PZY15EKHEMVO8YBZJ9/Screenshot%2B2024-02-14%2Bat%2B4.16.06%2BPM.png Latest news - Canada Welcomes the Global Wool Industry</span> https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1716489059841-GMZ5H86KVREUFK23MIX4/NICK3344.jpg Latest news - Canada Welcomes the Global Wool Industry</span> https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1716489180975-BCGBMBET4YY1FQHMD976/NICK3450.jpg Latest news - Canada Welcomes the Global Wool Industry</span> https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1716489180744-ANDTVFMNH1SUVISX5Z3U/NICK3514.jpg Latest news - Canada 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https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1612123832602-7NGGD1G0RL2HEP2A3B3A/Screen+Shot+2021-01-31+at+20.07.40.png Our Partners https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1612126805831-6RG00QDWJMP8TGRQQHBC/Tellenby.png Our Partners https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1612124092030-JWRJEESVW06KXT1G7MAO/Screen+Shot+2021-01-31+at+20.12.00.png Our Partners - https://www.topsyfarms.com (Copy) (Copy) https://campaignforwool.ca/media-coverage daily 0.75 2025-07-02 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/60836612-9244-4eb0-8329-d70f839fd1cc/IMG_1986.jpeg Media Coverage Prince Edward, Duke of Edinburgh, hands out commemorative wool blankets to the Prince Edward Island Regiment. Headline reads: “The ‘honour and privilege’ of a royal visit” https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/359e5ba5-74c7-44ba-953a-dbcd85019196/IMG_1985.jpeg Media Coverage Sheep graze on the rolling hills of Yorkshire. Headline reads: “Wool industry leaders from Canada visit West Yorkshire” https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/4b7fcafb-8551-4146-8594-c2d4a5ad1acf/IMG_1979.jpeg Media Coverage https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/56615a4a-5d1e-49a4-b74e-5d1f54ab48e8/IMG_1980.jpeg Media Coverage Sheep huddled together in a barn, awaiting shearing. Headline reads “In photos: A look at what happens during — and after — sheep shearing.” https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/88edf5b1-7fbd-4bc4-ac13-8f6e8057cd4f/WE+ARE+HIRING%21+Conference+%26+Programs+Assitant+%28Temporary+Contract%29.png Media Coverage A red ribbon that reads "Grasslands Sheep Exhibition 1st in Class" resting on a piece of woolly sheep fleece, likely from a sheep show competition. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/7c396c8c-0247-4ba3-9305-83704154799c/STORIES+%28LinkedIn+Post%29.png Media Coverage Screenshot of a webpage featuring an interview with Matthew J. Rowe, CEO of the Canadian Wool Council, discussing diversification of trade relationships, with social media icons and the Canadian Wool Council logo. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/414ec8a5-1288-4176-a2e7-8c113908275d/Screenshot+2025-03-07+at+10.25.56%E2%80%AFAM.png Media Coverage Group of sheep gathered around a feeding trough in a barn, with a news headline about Ontario wool producers amid U.S. tariff threats and a banner reading 'Shearing through uncertainty.' https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/ebe1d3f6-2c0d-4551-8c2c-0f7f2025ba71/designlines.png Media Coverage Modern office reception area with white desk, laptop, green chair, wooden and mural wall decor. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/77f339d3-b93f-4eb3-bbfa-c25b29ec3e2d/5.png Media Coverage Reams of wool fiber in metal containers at a wool processing facility. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/24f39ab1-dca9-4494-a7c7-2bab46fa9260/media4.png Media Coverage Image shows a news article from Real Agriculture news with the headline about the inaugural wool prize awarded to B.C. and Ontario companies. Below the headline, a box of colorful felted wool samples, including a yellow felted bee with a smiling face, is visible on a wooden surface. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1731079489699-X08OSE3Z9QT9QW1NJDHR/Screenshot%2B2024-11-08%2Bat%2B10.20.03%25E2%2580%25AFAM.jpg Media Coverage Person handling raw sheep wool in a large bag, preparing or processing the wool. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/2bc5e449-605d-493e-ad66-ab38e7a486b6/Screenshot+2024-07-17+at+11.01.38%E2%80%AFAM.png Media Coverage Screenshot of a news article's headline and details from WindSpeaker.com, focusing on First Nations weavers creating rugs that depict Coast Salish stories. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/7541868c-e613-4373-9d5c-da61bbc862db/Untitled+design.png Media Coverage A magazine page from Western Living titled "Spring Refresh: Top 11 Trending Homewares to Elevate Your Space," featuring a design image of layered rugs with various patterns and textures in neutral tones. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/7a416336-b94f-4869-813e-fa4fcb41f0ff/Welcome%21.png Media Coverage A sheep with a brown fleece head visible through a wooden fence at a farm or barn, with straw on the ground in the background. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/fb6bf7bf-52a1-48ac-80d0-2801c44124c9/Screenshot+2024-05-21+at+11.34.25%E2%80%AFAM.png Media Coverage Older man in a tweed jacket and tie standing in front of sheep on a farm, with green trees and a small train or tractor in the background. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/17d6130c-e0ef-44a6-9eff-306f333c5a31/SYSS+for+Eventbrite.png Media Coverage A news segment featuring Matthew Rowe, CEO of Campaign for Wool in Canada, speaking outdoors with people in the background at a wool farm or sheep shearing event. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/5a068374-8ea7-4d71-8f05-b1dd04e192a4/1.png Media Coverage Screenshot of a news article headline from the National Post website, reporting about a federal government announcement on a new commitment to Canada's wool industry at an international conference, dated December 4, 2023. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/81dcad83-4279-49ff-8aac-ac19c800a304/6.png Media Coverage A scenic landscape with a flock of sheep grazing on a green hillside, surrounded by trees and mountains in the distance, during sunset. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/dfbfc6e5-37d6-47a3-baff-e4a4b342286e/2.png Media Coverage A woman working with fabric at a sewing or textile workspace, surrounded by various tools and materials, with wooden beams and crafting supplies in the background. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/a2875016-e35a-483c-96e8-4770e6f0bb96/5.png Media Coverage A magazine cover titled 'Realagriculture' about Canadian wool industry funding, and a close-up of a gray wool blanket labeled 'Headlands Collection, blankets & throws, made in Canada 100% wool'. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/59713e96-22f0-4d3d-a83b-583620c4cb30/7.png Media Coverage A farmer shearing a sheep in an indoor agricultural setting. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/9434361f-5fb4-4498-b2a3-49e0b917c002/8.png Media Coverage A man in a suit speaking at a podium during a conference, with a green and yellow patterned blanket draped over the front of the podium. There is a large screen behind him displaying a logo. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/edf8ef9b-8370-423c-a58e-a5800698ae5c/3.png Media Coverage A news article from The Western Producer about shearing Ontario's Shetlands at Chassagne Farm, featuring shepherdess Carole Precious, with a background aerial view of farm buildings and landscape. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/425f52b9-accb-4a06-9276-9a730aff3067/4.png Media Coverage A cozy corner with two light blue armchairs, a small wooden table with white ceramics, a window with green and beige curtains, a potted fern, and a table lamp with a dark blue base in a well-lit room. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/213db2e1-12f6-43c9-9598-e7c11156acb0/Screen%2BShot%2B2019-10-17%2Bat%2B23.06.22.png Media Coverage Screenshot of a newspaper article titled "Campaign for Wool weaves global movement" by Antoine Nasri, published June 27, 2017, in The Globe and Mail, discussing the importance of sustainable wool materials and the global Campaign for Wool. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/b849d53a-b920-4fa1-9872-da0b17c613b7/Screen%2BShot%2B2019-10-17%2Bat%2B23.08.19.png Media Coverage Three women with different hair colors and styles posing for a fashion photoshoot against a gray background, wearing stylish wool coats and shirts. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/b2cfaf7b-39c0-4b8f-aead-f130b86503c3/Screen%2BShot%2B2019-10-17%2Bat%2B23.18.43.png Media Coverage A smiling woman with curly hair wearing a gray sweater, standing outside near a white brick wall with windows. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/6b549225-9c4a-4ab0-87b6-03e89cd23329/Screen%2BShot%2B2022-05-30%2Bat%2B3.59.01%2BPM.png Media Coverage A wool sculpture of Prince Charles by Manitoban artist Rosemarie Pelouquin, displayed on a wooden stand against a backdrop of patterned curtains. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/26a44559-5bd1-4a54-95b9-64be24005ca2/2020.png Media Coverage A bright living room with white furniture, including a sofa and two armchairs, in front of large windows with curtains, and a glass coffee table with decorative vases and flowers. https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/3fe9415d-c79e-40a7-b40a-7b1ce19f36ae/Screen%2BShot%2B2019-10-17%2Bat%2B23.06.55.png Media Coverage Screenshot of a news article titled "Prince Charles's Campaign for Wool comes to Canada" on Maclean's website, dated May 18, 2014, with the subtitle "Campaign aims to rebrand wool as a cool, natural fibre". https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/60360671-370d-4ee4-b0ef-ddddd3c09427/Untitled+design.png Media Coverage Black and white photo of a young woman with light-colored hair in a low ponytail, wearing a dark ribbed sweater, looking directly at the camera with an intense expression. https://campaignforwool.ca/social-enterprise daily 0.75 2025-07-02 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/bb5cc1d8-d0a9-4239-b3e0-b55fd3178b3b/Screenshot+2024-06-03+at+5.27.01%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/d4e8d1ff-42af-4bf2-bd9c-eeca303768d4/IMG_3846%2B2.jpg https://campaignforwool.ca/policy-research-strategy daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/26adce27-8d01-4808-855f-9de8e6ed5653/alberta+copy.png https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/088c6060-d65e-45c1-9d02-c2b322faef13/Chassagne_Farms_04302021-24.jpg Policy, Research, and Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://campaignforwool.ca/iwto daily 0.75 2026-01-16 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/f2f8911c-db26-4901-8952-0e5e227999e6/%C2%A9MCF_14331+%283%29.jpg Canada in the Global Wool Industry https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/930ee979-31de-435c-b66d-27913a6a0976/MR.jpeg Canada in the Global Wool Industry https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/350b4c2e-a50b-4f4b-9dc0-86fce50121cc/3.png Canada in the Global Wool Industry https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/1e231075-e387-4bcb-a30e-dfb8acc14b28/0.jpeg Canada in the Global Wool Industry https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/7dd44d4c-32fb-4e18-9db1-a90eade85b28/Screen+Shot+2022-07-06+at+12.27.10+PM.jpg Canada in the Global Wool Industry https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/dfa72209-756a-4d7e-87b5-55d73111ca15/Screenshot+2024-06-25+at+5.07.09%E2%80%AFPM.jpg Canada in the Global Wool Industry 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daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Wool https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Wool https://campaignforwool.ca/canadian-wool-innovation-prize daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/142ca357-a100-4ac8-9055-534cb3aed0a8/PRIZE+BILINGUAL+LOGO+copy+2.png https://campaignforwool.ca/wool-trade-mission daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/e82a5c26-ab60-4e08-8bd1-bcc725e3fb10/P9251000.jpeg Canada-Italy Wool Trade Mission 2026 https://images.squarespace-cdn.com/content/v1/5d56f16c350e4e0001a4f5ab/aac83a3e-0012-4d11-9f70-a9b216666543/P9261242.jpeg Canada-Italy Wool Trade Mission 2026 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