Canadian Wool Month 2020

October to November 2020

With all the challenges of 2020, we realized that Canada needed not just a week but rather a month of woolly comfort. Canadians coast-to-coast joined us online and in person (where permitting) for Wool Month last October.

Holt Renfrew x Campaign for Wool Capsule Collection

This year the Campaign for Wool expanded our partnership with Holt Renfrew, Ogilvy and two Canadian fashion design powerhouses to create another limited-edition capsule collection.

For sale at select Holt Renfrew and Ogilvy locations, the collection features exclusive collaborations between iconic British Mills, Harris Tweed and Abraham Moon, and Canadian design houses LINE and SMYTHE. 

Creative Matters x campaign for wool custom Canadian rug collection by Sarah Richardson

Wool isn’t just for the closet —The Campaign partnered with HGTV host Sarah Richardson and Creative Matters rug design of Toronto to create their first 100% Canadian wool hand-knotted designer collection, using wool from Briggs & Little in New Brunswick. Sarah’s collection with Creative Matters is featured in Architectural Digest, as part of an article celebrating the 10th anniversary of the Campaign.

Rosemarie péloquin’s bust of our Patron: The former Prince of Wales

Finally, in honour of the global Campaign’s 10th Anniversary we commissioned Manitoba fibre artist Rosemarie Péloquin to create a bust of our Patron: The former Prince of Wales from entirely Canadian Wool.