Canadian Wool Week 2019

November 1 to 10, 2019

Thank you for joining us at Canadian Wool Week 2019!

To celebrate Canadian Wool Week 2019, the Campaign for Wool partnered with Holt Renfrew and three Canadian fashion design powerhouses to create a limited-edition capsule collection. Sold in select Holt Renfrew locations, the collection features exclusive collaborations between fine British Mills and Canadian designers LINE, SMYTHE and Mikhael Kale.

This was the third year the Campaign partnered with The Royal Winter Fair in Toronto, the world's largest indoor agricultural event. The week included:

The Campaign for Wool Presents the "New Voices in Wool" Art Exhibition – November 1 to 10

Located in the Fair's Heritage Court, this exhibition featured textile work created by five artists from the Ontario College of Art and Design University (OCAD U) Material Art & Design (MAAD) program. The works included sculpture, wall-hangings, rugs and garments that help to capture the versatility and beauty of wool. Art works were selected through a competitive, juried process.

Sheep Shearing Demonstrations – November 1 to 10

The Campaign is the official sponsor of the Fair's sheep shearing demonstrations which occur regularly throughout the run of the Fair. The demonstrations aimed to educate the public on the humane and sustainable processes involved in harvesting wool while learning about its many great properties as a material.

The Sheep Education Centre – November 1 to 10

The Campaign is the sponsor of this area which shares information about wool's amazing properties and facts about the wool industry in Canada and around the world.

Public Wool Care Demonstrations – November 8

The Campaign for Wool and retail partner Ca Va de Soi presented a series of interactive and engaging demonstrations throughout the day to demystify what it takes to look after fine woollen knitwear and other clothing items. Presented by the expert atelier's from CVDS's own in-house care service Ca Va Bain.

Fashion Friday at The Royal Horse Show – November 8

As part of the first "Fashion Friday," The Campaign for Wool profiled its capsule collection with Holt Renfrew with models showing off the items as part of the opening VIP reception at the Royal Horse Show on November 8. The Campaign's CEO, designers, Advisory Council Chair John Muscat, and our celebrity Ambassador Melissa Grelo were all interviewed in the ring just before the Horse Show's title event to discuss the collection and share the Campaign's message.