Changing the perception of wool

Changing the perception of wool

The Canadian Wool Innovation Prize will provide a prestigious recognition of true innovation in the Canadian wool value chain. Through this Prize, we are providing direct support to the businesses that are creating demand for Canadian wool through new products.

The Canadian Wool Innovation Prize celebrates innovation within our domestic wool value chain and connects it to the global industry.

Partly funded through the generous support of the Worshipful Company of Woolmen, which administers the British Innovation in Wool Awards (you can learn about previous winners here), this Prize serves as a bridge between the Canadian and British wool industries. It honours the shared history of wool on both sides of the ocean while opening new doors for collaboration with one of the world’s most successful wool industries.

The Prize, consisting of $10,000 CAD, will be awarded to an individual or private company that champions innovative uses of wool for commercial applications, demonstrating substantial quality and originality. Applications can include, but are not limited to, apparel, interior design, agriculture, horticulture, novel scientific applications, and other industrial uses.

To qualify, commercially viable innovative projects or businesses must meet one or more of the following criteria:

  • Primarily use Canadian wool

  • Demonstrate tangible value for Canadian wool producers

  • Utilize Canadian or UK manufacturing

  • Show potential wool volume usage in the first year and plans to scale up in future years

The application cycle for the 2024 Canadian Wool Innovation Prize is now closed.

Terms & Conditions

The candidates are required to:

  • Allow the Campaign for Wool Canada (CFW Canada)/Canadian Wool Council (CWC) the use of their photograph and name in publications and publicity material – including the website and social media; personal details will not be divulged

  • Attend a presentation ceremony organized by the CFW Canada/CWC to accept their award

  • Keep in regular contact with the CFW Canada/CWC, especially to inform the CFW Canada/CWC of any change of contact details

  • Use the Canadian Wool Innovation Prize hashtags on all relevant social posts, add a winning blog post or page to their website including the Canadian Wool Innovation Prize logo, with a link back to the Prize

  • Send regular images and updates of the winning project, including roll-out and media pick up, and other awards