The Patron and Founder of the Campaign for Wool,
HM King Charles III

The Campaign was launched in Canada by Their Majesties King Charles III and Queen Camilla in May of 2014 in Pictou, Nova Scotia, during the May Royal Tour.

Image credit: Tom Sandler

A group of people, including an elderly woman wrapped in a colorful plaid shawl, are gathered around a weaving loom at an outdoor event under a blue canopy. The woman is seated and smiling at the man in a navy suit and another man in a dark suit, who are engaging with her.

Board of Directors

  • Black and white portrait of a smiling man with short hair and beard, wearing a suit and tie.

    Matthew J. Rowe

    CEO

    Bio
  • Black-and-white photo of a bald man wearing glasses, a white collared shirt, and a dark suit jacket, standing indoors in front of a wall with artwork.

    Rick Blickstead

    Vice Chair

    Bio
  • Black and white photo of an older man wearing glasses, a suit, and a tie, smiling.

    David Brent Cochrane

    Board Treasurer

    Bio
  • Black and white portrait of a smiling middle-aged woman with short hair, wearing a patterned blouse and a pearl necklace.

    Michelle Head Kim

    Chair of Fashion Partnerships

    Bio
  • A woman with light-colored hair and wearing a jacket is holding a small lamb with curly wool, outdoors in a farm setting.

    Carole Precious

    Producer Representative

    Bio
  • Jolene Airth

    Jolene Airth

    Board Member

    BIO
  • Brenda Landry

    Brenda Landry

    Board Member

    BIO
  • Black and white photograph of a smiling woman with long wavy hair, wearing a dark coat with a furry collar and a pin of a dog, standing indoors with ornate wooden paneling in the background.

    Tory Manuel

    Board Member

    Bio
  • Black and white portrait of a smiling older woman with glasses, resting her chin on her hand.

    Carol Sebert

    Board Member

    Bio

Advisory Board

JOHN MUSCAT

President, LINE the Label — Chair

JOLENE AIRTH

Executive Director, Alberta Lamb Producers — Vice-Chair

ERIN MORGAN

Executive Director, Ontario Sheep Farmers — Vice-Chair