We are connecting Canadian wool to the world—creating opportunity from fleece to finished product.

First-ever value chain conference in Toronto!

In partnership with Ontario Sheep Farmers, we are excited to introduce Canadian Wool Conversations — a new, first-of-its-kind one-day conference dedicated to Canada’s wool value chain, fully open to public. Uniting dreamers and doers, Canadian Wool Conversations will be a space for learning and community — a platform to share knowledge, exchange ideas, and come together to rebuild Canada’s industry, thread by thread.

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Discover our work

Close-up of a ram with large, curved horns and a thick, woolly coat, standing against a wooden background.
A beige knitted sweater and blanket draped over a black chair with folded sweaters in beige and gray on a wooden block beside it, chosen for warm, soft autumn fashion display.

The fabric of Canada mini-docuseries

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Logo of the Canadian Federation of Medical Students with stylized red and black maple leaf and swirl design

Official implementing partner for the Campaign for Wool

Adopted in 2021, the Canadian Wool Council logo takes the form of a stylized ball of yarn which contains both the Canadian flag as well as thirteen strands representing Canada’s 10 provinces and three territories.

An elderly man in a tweed jacket and striped tie standing on a green field with sheep behind him, holding a walking cane.

OUR PATRON: KING CHARLES III

The Campaign for Wool was launched in Canada by The Prince of Wales and The Duchess of Cornwall, now Their Majesties King Charles III and Queen Camilla, in Pictou, Nova Scotia during their 2014 May Royal Tour. 

The Campaign is His Majesty’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.

Celebrating Canadian wool

We work with partners along the entire value chain with the goal of reviving the Canadian wool industry. Our mission is driven by three main goals:

  • - Rebrand and revalue Canadian wool

  • - Advocate for the entire Canadian wool value chain

  • - Give Canadian wool a voice on the international stage