Matthew J. Rowe
CEO, Campaign for Wool Canada/Canadian Wool Council
Matthew is the CEO of The Campaign for Wool in Canada and its parent organization, The Canadian Wool Council. Matthew also serves as the Head of the Canadian Delegation to the International Wool Textile Organization, where he secured Canada’s first-ever seat and sits on the Executive Committee as a Special Advisor to the President.
Before taking on a leadership role in Canada's wool textile industry, Matthew was Vice-President at Prince's Trust Canada (currently King’s Trust Canada). Matthew has regularly appeared in national and international media on a range of topics. Prior roles with Canada's Senate and House of Commons and stints in policy, media and international development have all contributed to a strong professional network and multi-disciplinary approach to problem solving.
Matthew is a graduate of Mount Allison University and is a recipient of The Queen Elizabeth II Golden (2002) and Diamond (2012) Jubilee Medals as well as The King Charles III Coronation Medal (2024) for his services to the community. In 2021, he was granted the Freedom of the City of London (UK) and membership in The Worshipful Company of Woolmen, the world’s oldest wool guild.