Matthew is the CEO of The Campaign for Wool in Canada and its parent organization, The Canadian Wool Council.  Matthew also serves as the Head of the Canadian Delegation to the International Wool Textile Organization, the global authority for wool standards.

Before taking on a leadership role in Canada's wool textile industry, Matthew was Vice-President at Prince's Trust Canada (formerly Prince’s Charities Canada). In that role, he was responsible for developing and communicating the Canadian charitable work of our Patron, including the creation of an Indigenous languages revitalization program responsible for over 88 children’s titles in 16 endangered languages. 

A communicator by nature, Matthew has regularly appeared in national and international media on a range of topics. Prior roles with Canada's Senate and House of Commons and stints in policy, media and international development have all contributed to a strong professional network and multi-disciplinary approach to problem solving.

Matthew is a graduate of Mount Allison University and is a recipient of both The Queen's Golden (2002) and Diamond (2012) Jubilee Medals for his service to the community.  In 2021, he was granted the Freedom of the City of London (UK) and membership in The Worshipful Company of Woolmen, the world's oldest wool guild.