Poster advertising Canadian Wool Conversations event on November 13, 2025, at the Royal Agricultural Winter Fair, featuring a stylized outline of a sheep made of twisted white rope on a blue-green gradient background, with logos of The Campaign for Wool, Canadian Wool Council, and Ontario Sheep Farmers.

Thursday, November 13, 2025

Royal Agricultural Winter Fair, Toronto, ON

In partnership with Ontario Sheep Farmers, we are excited to introduce Canadian Wool Conversations — a new, first-of-its-kind one-day conference dedicated to Canada’s wool value chain, fully open to public. Uniting dreamers and doers, Canadian Wool Conversations will be a space for learning and community — a platform to share knowledge, exchange ideas, and come together to rebuild Canada’s industry, thread by thread.

The theme of this inaugural gathering is Canada’s Wool, Global Opportunity. While Canada’s wool industry is facing challenges on its path to revival, we are not alone. Building on our experience as members of the IWTO and bringing together Canada’s key wool players — large and small — Canadian Wool Conversations 2025 will explore global trends, highlight local successes, and welcome diverse perspectives on the common challenges we face.

Registration is now closed. Thank you for your interest.

Schedule

9:00-9:30 Arrival, registration, morning coffee

9:30 Welcome & Opening Remarks

10:15-11:00 Insights and Exchanges from the Global Industry

11:15-12:00 Perspectives on trends in wool cultures, economies, and markets — Presentations

12:00-13:30 Lunch and Show & Tell presentations

13:30-14:30 Working to fill gaps in the Canadian wool ecosystem — Group workshop

14:40-15:30 Building regional fibre systems and a wool culture — Panel

16:00-17:00 Plenary: Building the Future of Canadian Wool

17:15-19:30 Networking Reception

Meet Our Speakers

  • Ali McMurter

    Ali McMurter

    Creative Matters

  • Andrew Carpenter

    Andrew Carpenter

    Belfast Mini-Mills

  • Amaryah de Groot

    Amaryah de Groot

    Researcher

  • Anna Hunter

    Anna Hunter

    Long Way Homestead

  • Brenda Hsueh

    Brenda Hsueh

    Black Sheep Farm

  • Ellen Edney

    Ellen Edney

    Mariposa Woollen Mill

  • Erin Morgan

    Erin Morgan

    Ontario Sheep Farmers

  • Helen Knibb

    Helen Knibb

    Researcher/Wool Grower

  • Jasper Brand

    Jasper Brand

    Brand Felt

  • Lindsey Weber

    Lindsey Weber

    WoolGrown Company

  • Mel Ramsay

    Melinda Ramsay

    Land Made/Lickety Spit Fibre Farm

  • Romy Schill

    Romy Schill

    Revolution Wool Co.

  • Philip Sparks

    Philip Sparks

    Seneca Polytechnic

  • Wave Fibre Mill

    Wave Weir

    Wave Fibre Mill

Thank you to our Sponsors!

Canadian Wool Council
  • Join as a Sponsor

    Join us in championing Canada’s growing wool industry by becoming a sponsor of Canadian Wool Conversations. Explore our sponsorship opportunities below and be part of the movement to build a stronger future for Canadian wool.

  • Get involved

    Interested in getting involved? We’re actively looking for sponsors, speakers, and collaborators with fresh ideas.

    Please reach out to our team — we’d love to hear from you!