A leading voice for Canadian wool
As official implementing partner for the Campaign for Wool, the Canadian Wool Council (CWC) aligns stakeholders to revive the Canadian wool value chain for the benefit of creators, rural communities and all Canadians. With our network spanning along the entire value chain, the CWC engages with and connects farmers, designers, manufacturers, government, academia, industry associations and the public.
Policy, Research and Strategy
The Wool Plan 2021-2026
In partnership with the Dalglish Family Foundation, the Ontario Water Centre, Clearwater Farm and the University of Guelph, the CWC undertook a thorough examination of the qualities of wool, the role played by sheep farming in land and water management, and challenges, opportunities and actionable solutions to create a sustainable wool industry in Canada. The result is a series of recommendations to advance a sustainable Canadian wool industry and chart the role of the CWC going forward in supporting that vision.
The strategic plan works towards three key goals:
Rebranding and Revaluing Canadian Wool
Advocating for the Entire Canadian Wool Value Chain
Giving Canadian wool a Voice on the International Stage
Canadian Wool Standard
A roadmap through Canada’s wool industry
At the first Canadian meeting of the International Wool Textile Organization in 2023, we released the first ever Canadian Wool Standard in an effort to begin to quantify the types and qualities of the Canadian clip alongside the best practices required to get the most value from the market.
The Shearing Plan
Developed in partnership with the Shearing community as part of a larger strategy to address common obstacles in the Canadian wool industry. The Shearing Plan makes the case why a country, as large and diverse as ours, needs a national strategy. The Plan proposes training programs for shearers, wool handlers and producers, delivered under a shearing governing body. Emphasis is placed on courses, competitions and international apprenticeship opportunities.
The Carpet Plan
First in the series of reports produced in partnership between The Canadian Wool Council and the Government of Canada, The Carpet Plan maps opportunity for Canadian wool in the flooring sector.
The Upholstery Plan
This study investigates the use of Canadian wool in upholstery applications. The Upholstery Plan examines the Canadian upholstery industry and the shift towards synthetic materials over natural fibres. It also explores different perspectives on how to bolster the Canadian wool industry through upholstery applications.
