Media Coverage

Highlights of The Campaign for Wool Canada in the media.

A red ribbon that reads "Grasslands Sheep Exhibition 1st in Class" resting on a piece of woolly sheep fleece, likely from a sheep show competition.
Screenshot of a webpage featuring an interview with Matthew J. Rowe, CEO of the Canadian Wool Council, discussing diversification of trade relationships, with social media icons and the Canadian Wool Council logo.
Group of sheep gathered around a feeding trough in a barn, with a news headline about Ontario wool producers amid U.S. tariff threats and a banner reading 'Shearing through uncertainty.'
Modern office reception area with white desk, laptop, green chair, wooden and mural wall decor.
Reams of wool fiber in metal containers at a wool processing facility.
Image shows a news article from Real Agriculture news with the headline about the inaugural wool prize awarded to B.C. and Ontario companies. Below the headline, a box of colorful felted wool samples, including a yellow felted bee with a smiling face
Person handling raw sheep wool in a large bag, preparing or processing the wool.
Screenshot of a news article's headline and details from WindSpeaker.com, focusing on First Nations weavers creating rugs that depict Coast Salish stories.
A magazine page from Western Living titled "Spring Refresh: Top 11 Trending Homewares to Elevate Your Space," featuring a design image of layered rugs with various patterns and textures in neutral tones.
A sheep with a brown fleece head visible through a wooden fence at a farm or barn, with straw on the ground in the background.
Older man in a tweed jacket and tie standing in front of sheep on a farm, with green trees and a small train or tractor in the background.
A news segment featuring Matthew Rowe, CEO of Campaign for Wool in Canada, speaking outdoors with people in the background at a wool farm or sheep shearing event.
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