In partnership with Ontario Sheep Farmers, we are excited to introduce Canadian Wool Conversations — a new, first-of-its-kind one-day conference dedicated to Canada’s wool value chain. Uniting dreamers and doers, Canadian Wool Conversations will be a space for learning and community — a platform to share knowledge, exchange ideas, and come together to rebuild Canada’s industry, thread by thread.

The theme of this inaugural gathering is Canada’s Wool, Global Opportunity. While Canada’s wool industry is facing challenges on its path to revival, we are not alone. Building on our experience as members of the IWTO and bringing together Canada’s key wool players — large and small — Canadian Wool Conversations 2025 will explore global trends, highlight local successes, and welcome diverse perspectives on the common challenges we face.