The Patron and Founder of the Campaign for Wool,
HM King Charles III

The Campaign was launched in Canada by Their Majesties King Charles III and Queen Camilla in May of 2014 in Pictou, Nova Scotia, during the May Royal Tour.

Image credit: Tom Sandler

Board of Directors

The Canadian Wool Council, Official Canadian Implementing Partner of The Campaign for Wool

  • Matthew J. Rowe

    CEO

  • Rick Blickstead

    Vice Chair

  • David Brent Cochrane

    Board Treasurer

  • Michelle Head Kim

    Chair of Fashion Partnerships

  • Adria Minsky

    Board Secretary

  • Carole Precious

    Producer Representative

  • Tory Manuel

    Board Member

  • Carol Sebert

    Board Member

  • Jobair Jaber

    Board Member

Advisory Board

JOHN MUSCAT

President, LINE the Label — Chair

John is President and co-founder of LINE the Label. For two decades, the locally grown and internationally acclaimed Canadian fashion label has found itself in the coveted closets of both Hollywood and British royalty. LINE’s origins began with the mission to provide affordable, everyday luxury through its effortless shapes and innovative fabrications.

ASHLEY SCOTT

Executive Director, Alberta Lamb Producers — Vice-Chair

Ashley joined the Alberta Lamb Producers (ALP) as their Executive Director in August 2019. In her role with the organization, she sits on various provincial and national scale committees such as the National Sheep Network (NSN), Alberta Veterinary Technologist Association ERVPWC working group, the Canadian Federation of Agriculture, Campaign for Wool Committee and the RDAR Advisory Committee. 

She is also ALP’s liaison with both the provincial and federal government to promote industry interests and representation along with collaborating and advocating with government and researchers to work towards solutions to issues impacting the sheep industry, including the development of practical management tools, utilizing her strong relationships and collaborative approach with various stakeholders.

She is responsible for strategic leadership of the organization - working with the board of directors to set strategic direction, goals, and objectives, and then motivating and leading staff in accomplishing those goals. She is accountable for financial and human resources management - preparing and managing budgets and developing and implementing policies and strategies for recruitment and retention of staff.

Ashley proudly works for every producer in our province to enhance advocacy, education, communication, research, and community-building for a stronger sheep industry.

ERIN MORGAN

Executive Director, Ontario Sheep Farmers — Vice-Chair

JANE UNDERHILL

Board Member — Secretary

Agri-textile industry strategist, founder and president of Laine OA Wool, Deputy Head of Canadian Delegation to the International Wool Textile Organization, member of the IWTO Wool Interiors Working Group and Chair of the Canadian Wool Domestic and International Affairs Committee. Expertise in supply chain management for medium-scale wool development projects. Architect of Campaign for Wool Canada's strategic vision for a reinvigorated Canadian wool industry. Notable accomplishments include authoring The Carpet Plan, The Shearing Plan, and the Upholstery Plan for the Canadian Wool Council. Among other initiatives, Jane works closely with sheep producers to improve wool quality and value entering the supply chain. Sought-after consultant, mentor, presenter, panelist and facilitator. Fluent in French and English. In her spare time, she mentors start-ups and is an avid supporter of the arts. In 2022, she was made a Freeman of the Worshipful Company of Woolmen; the world's oldest wool guild.