We are connecting Canadian wool to the world—creating opportunity from fleece to finished product.
Parent organization of The Campaign for Wool in Canada, the Canadian Wool Council is a non-profit organization focused on developing practical opportunities for Canadian wool and the Canadians who transform it. The CWC unites the entire wool value chain from producers to consumers and serves as the official delivery partner for The Campaign for Wool in Canada.
We work with partners along the entire value chain with the goal of reviving the Canadian wool industry.
Our mission is driven by three main goals:
Rebrand and revalue Canadian wool
Advocate for the entire Canadian wool value chain
Give Canadian wool a voice on the international stage
Find Canadian wool products
The Fabric of Canada
Short films telling the stories of Canadian wool—and the Canadians who transform it.
Discover our latest films in the series, hailing from the Atlantic and the Prairies!
Big ideas, real impact.
Our programs bring together farmers, manufacturers, designers, researchers, and industry partners to strengthen Canada’s wool sector from the ground up. From market development to innovation and knowledge exchange, we work alongside our partners to turn ideas into practical opportunities for Canadian wool businesses.
Discover our programs and the organizations we collaborate with to grow the future of Canadian wool.
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We align stakeholders to revive the Canadian wool value chain for the benefit of creators, rural communities and all Canadians. With our network spanning along the entire value chain, the CWC engages with and connects farmers, designers, manufacturers, government, academia, industry associations and the public.
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Since 2021, the Canadian Wool Council has been Canada’s official representative to the International Wool Textile Organization (IWTO). IWTO is the global authority for standards in the wool textile industry, with members from all stages of the wool textile pipeline — from farm to retail. IWTO works to ensure a sustainable future for wool via scientific research, wool textile education and knowledge sharing. Through our work with the IWTO, the Canadian Wool Council seeks to raise awareness of Canadian wool and its unique benefits to people around the world while shaping best practices up the value chain.
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From farmers to processors and designers, we work with partners across the entire wool value chain to deliver more value to all stakeholders.
Our latest news
OUR PATRON: KING CHARLES III
The Campaign for Wool was launched in Canada by The Prince of Wales and The Duchess of Cornwall, now Their Majesties King Charles III and Queen Camilla, in Pictou, Nova Scotia during their 2014 May Royal Tour.
The Campaign is His Majesty’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.
