Celebrating the wonders of wool and the Canadians who grow and transform it
#ChooseWool
There’s no other fibre like it in the world. While wool is soft, warm, strong, and technically versatile, it’s also naturally beautiful. A natural fibre, it is also biodegradable and safe to people and the environment. The benefits of wool extend from durable homewares to high-performance activewear to luxurious accessories and more.
The Campaign for Wool a platform for engagement and education; showing Canadians the benefits of wool as a fibre as well as the importance of supporting their domestic wool industry.
We bring together major fashion designers, woolgrowers, retailers, manufacturers, artisans and interior designers to celebrate wool’s endless myriad of uses – from fashion to home insulation.
Every October, we celebrate Canadian Wool Month with numerous activations and partnerships across the country. This year, we are celebrating the 10th anniversary of the Campaign for Wool launch in Canada. Stay tuned for some exciting announcements later in the year!
Celebrating Canadian wool
We work with partners along the entire value chain with the goal of reviving the Canadian wool industry. Our mission is driven by three main goals:
Rebranding and revaluing Canadian wool
Advocating for the entire Canadian wool value chain
Giving Canadian wool a voice on the international stage
The fabric of Canada mini-docuseries
Official implementing partner for the Campaign for Wool
Adopted in 2021, the Canadian Wool Council logo takes the form of a stylized ball of yarn which contains both the Canadian flag as well as thirteen strands representing Canada’s 10 provinces and three territories.
OUR PATRON: KING CHARLES III
The Campaign for Wool was launched in Canada by The Prince of Wales and The Duchess of Cornwall, now Their Majesties King Charles III and Queen Camilla, in Pictou, Nova Scotia during their 2014 May Royal Tour.
The Campaign is His Majesty’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.